Kartell - Double J.
Location: Leopolda in Florence
Area: 1.100 mq
For the Kartell event at the Leopolda station in Florence, the main theme was the collaboration with Double J, a Milanese brand known for its bold printed fashion and rare vintage pieces. The set-up evoked the world of fashion, textures, and history, using canvases for most of the displays and cylindrical pedestals to enhance the objects. Special displays were created for Kartell's history, resembling the arches of the station, while the entrance and areas dedicated to the convention and dinner had more square and regular shapes. Lighting was used to create contrasts between the objects and the environment, drawing inspiration from the atmosphere of fashion shows. Outside, an installation was created with long canvases illuminated by graphics from the Double J collection.
